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Touches

When you receive a phone call, email or LinkedIn Request about a product or a service are you ready to buy right then and there? Doubtful. Then why would we expect any different with our target market? Salesforce claims that it takes "6 to 8 touches" until you have a truly qualified sales lead. Business Insider backs that up by saying that a minimum of 7 contacts are required.

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“I don’t have the time to contact people 6-8 times.” Yes, you do. And you must if you want to be successful. With a well crafted marketing approach and a devout daily/weekly/monthly plan in place the results are sure to follow. Keys to sales success:

• Alternate your method of contact between email, phone, LinkedIn, text message, etc…
• Keep a strict schedule of when contacts should be made
• The first step to any sale is an actual conversation
• Realize that individuals buy when they are ready (this might be today, but most likely it is 3, 6, or 12 months down the road)
• Content is everything - we need to bring VALUE with every single contact

One more tip – endorse people on LinkedIn for a certain skill – often times your name popping up at just the right time might be the trigger needed for that lead to buy!

Bassman Growth Advisory Partners

14917 Bellbrook Drive,

Dallas, TX 75254

Phone. 972-361-0911

Email. Julie@bgadvisory.com